In case you haven’t heard it already, the World Cup is upon us. And for those of you who may or may not be soccer aficionados, the World Cup--to the rest of the world--would be like if the Olympics and March Madness got together, had a kid--that kid would be the World Cup…
Read moreHow to Sell Your Cloud – 4 Benefits to Include in Every Pitch
"I want a solution that's in the cloud..." We've all heard this from our clients and prospects before. But what exactly do they mean? But how do your customers and prospects understand the differences between your cloud-based product from your competition's? But rest easy, because these are the main benefits that most prospects are thinking of when they refer to the "cloud"…
Read moreProduct Marketing - Integrating Data, Strategy and Creativity
If organized correctly, the product marketing role really does have one foot in the marketing world with with the other in the product world. As a product marketer, I live in intersecting worlds, where numbers meet creativity and the abstract meets the quantifiable. My role is to ensure that we don’t just list feature after feature—missing the opportunity to directly connect with the prospect, demonstrating the benefit our product—addressing their pain points...
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