Market Intelligence
From competitive intelligence to in-depth market research, the best marketing campaigns rely on data-based strategies--gleaned from market intelligence.
Competitor Intelligence
Competitive intelligence isn't just a once-a-year task, or a few news alerts here and there, but rather a daily monitoring of key competitive assets for actionable insight based on competitors' tactics and product capabilities. Competitive intelligence supports a data-based, differentiation strategy and an effective segmentation strategy.
Product Intelligence
Know thyself...and thy product . Because it's more than just key feature/functionality, but what benefits are deemed most valuable by the customer--and then ensuring that these are incorporated into key content and communicated across the organization.
Market Understanding
What factors are affecting the market now? What factors will be affecting the market tomorrow? A proper market understanding benefits not only product marketing, but the product roadmap as well.
Customer Understanding
From quantitative product/customer surveys to qualitative research such as win/loss analyses and focus groups, real customer insight is the commodity that drives sales enablement and demand gen.
